Be sure your tool has customer support capabilities. As a realtor, you’re likely too busy to troubleshoot software on your own time. There’s nothing worse than running into an unsolvable issue without access to customer support. This will help automate your advertising campaigns and increase your visibility. Find one that allows you to create, manage, and track paid social media campaigns within the same place. Social media advertisingĪ tool that allows you to easily advertise on social is a no-brainer. This social listening capability is pretty advanced, but analyzing sentiment by gathering insights from social media conversations or trends in the real estate industry can help you to identify trends and adapt your marketing strategy accordingly. This will protect the brand’s online reputation and create a cohesive digital experience. If you’ve outsourced your social media marketing or are a marketer hired by an agent, make sure your brand consistency is on point. This will save time and improve efficiency in managing social media campaigns. A good tool can facilitate collaboration among your colleagues, coordinate social media efforts, assign tasks, and streamline workflows. Team collaboration and workflow managementĬollaboration and workflow management are important for realtors who work in teams. With social listening, you can monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time. And stay up-to-date on industry news and competitor coverage. You’re going to want to know what the public sentiment of your brand is. Your tool should help you track the effectiveness of your campaigns and prove your ROI. Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. Analytics and reportingĪny realtor worth their salt knows marketing efforts need to result in cold hard dollars. Get a tool capable of assisting you in pulling together and ideating relevant and engaging real estate content, like articles, blog posts, images, videos, and infographics. Content curationĭon’t stress yourself out coming up with and curating content all on your own. Tools that allow you to manage Facebook, Instagram, LinkedIn, or Twitter from a single dashboard can help you save a lot of time. Multiple social media platform integration Don’t be one of those realtors scrambling to get your post out between showings. The ability to schedule posts in advance across multiple social media platforms allows you to plan and organize your content effectively and efficiently. Here are ten must-have capabilities real estate marketers look for in a social media tool. What real estate marketers should look for in a social media toolĪre you looking to curate a whole new set of resources? Or overhaul your existing go-to list? To do so, you’re going to need to know what to look for. Use it to easily plan your own strategy, track results, and keep your team in the loop. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.
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